Pharma Marketing Management - Lewis, Elsea; Phillips, Sienna
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Pharma Marketing Management provides a comprehensive overview of the principles, strategies, and best practices in pharmaceutical marketing management. Through collaboration with experts, this book covers topics such as market analysis, product positioning, branding, promotion, pricing, distribution, regulatory compliance, digital marketing, and market access strategies. With theoretical insights and practical strategies, readers gain a thorough understanding of pharma marketing management. Bridging theory and application, this book empowers professionals to navigate the complexities of…mehr

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Produktbeschreibung
Pharma Marketing Management provides a comprehensive overview of the principles, strategies, and best practices in pharmaceutical marketing management. Through collaboration with experts, this book covers topics such as market analysis, product positioning, branding, promotion, pricing, distribution, regulatory compliance, digital marketing, and market access strategies. With theoretical insights and practical strategies, readers gain a thorough understanding of pharma marketing management. Bridging theory and application, this book empowers professionals to navigate the complexities of marketing pharmaceutical products with integrity, innovation, and strategic insight.
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