Pharmaceutical Marketing Mix Strategies - Singh, Harpreet;Batra, G. S.
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Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.

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Produktbeschreibung
Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the pharmaceutical Marketing Mix Strategies.
Autorenporträt
Harpreet Singh is a professor of Marketing and Director at the A.S. Group of Institutions Khanna and has over 15 years of experience in industry, research and teaching. He holds the doctorate of Philosophy in Business Studies from Punjabi University, Patiala and Bachelors in Pharmaceutical Sciences from College of Pharmaceutical Sciences, Manipal.