Philosophy of Futility
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Philosophy of futility is a phrase coined by Columbia University marketing professor Paul Nystrom to describe the disposition caused by the monotony of the new industrial age. Nystrom observed the natural effect of this malaise was seeking gratification found in frivolous things, such as fashionable "apparel and goods used in one''s immediate surroundings." This tendency, he theorized, could be used to increase consumption of fashionable goods and services, resulting ...
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Philosophy of futility is a phrase coined by Columbia University marketing professor Paul Nystrom to describe the disposition caused by the monotony of the new industrial age. Nystrom observed the natural effect of this malaise was seeking gratification found in frivolous things, such as fashionable "apparel and goods used in one''s immediate surroundings." This tendency, he theorized, could be used to increase consumption of fashionable goods and services, resulting in a vicious circle of dissatisfaction and the desire for new consumer goods. One''s outlook on life and its purposes may greatly modify one''s attitude toward goods in which fashion is prominent. At the present time, not a few people in western nations have departed from old-time standards of religion and philosophy, and having failed to develop forceful views to take their places, hold to something that may be called, for want of a better name, a philosophy of futility. This view of life (or lack of a view of life) involves a question as to the value of motives and purposes of the main human activities.
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