Claude Anker

Phygital Banking

The digital transformation of physical bank branches

• Broschiertes Buch

Produktbeschreibung

The marriage of human capital and digital technologies in physical bank branches, for the benefit of the customer experience, goes far beyond the implementation of a few digital tools to give customers the illusion that the institution has become totally digital and that the advisors have mastered the latest technologies. Designing a holistic experience for the customer, in a continuous flow, regardless of the distribution channel they use during their buying journey, requires a clear strategy and a rigorous planning of the different steps of the transformation process. Culture, management, advisors, customers, branches and processes must be perfectly aligned to offer current and future consumers a new, positive and emotional banking experience. The methodology proposed in this book gives a clear vision to the management bodies of banking institutions on what to take into consideration to have a maximum chance of success in the convergence of physical and digital channels for thebenefit of the customer experience: PHYGITAL BANKING.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 100
• Erscheinungstermin: 28. September 2021
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 167g
• ISBN-13: 9786204098289
• ISBN-10: 6204098284
• Artikelnr.: 62653492

Autorenporträt

Claude Anker, nacido el 3 de mayo de 1966 en Yverdon-les-Bains, Suiza. Director de mercado en el sector bancario, el autor es un apasionado de la disrupción digital. Tiene una amplia experiencia en su campo, con varios diplomas, un MBA ejecutivo y un máster en banca y finanzas.