Charles Forceville

Pictorial Metaphor in Advertising

• Broschiertes Buch

Produktbeschreibung

Charles Forceville provides us with a method of detecting the metaphors which exist within pictures, particularly in advertising.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 248
• Erscheinungstermin: 26. März 1998
• Englisch
• Abmessung: 218mm x 172mm x 15mm
• Gewicht: 472g
• ISBN-13: 9780415186766
• ISBN-10: 0415186765
• Artikelnr.: 21938354

Autorenporträt

Charles Forceville is Lecturer in the Department of English, also affiliated to the Department of Comparative and Empirical Literature at the Free University in Amsterdam.

Inhaltsangabe

1 Introduction 2 Max Black's interaction theory of metaphor 3 Towards a
theory of pictorial metaphor: Relevant studies 4 Advertising: Word and
image and levels of context 5 Communicator and addressee in the advertising
message: Relevance theory perspectives 6 Pictorial metaphor in
advertisements and billboards: Case studies 7 Individuals' responses to
three IBM billboards: An exploratory experiment 8 Closing remarks