Joseph Tobin / Will Derusha / Alberto Acereda

Pikachu's Global Adventure

The Rise and Fall of Pokemon
Herausgeber: Tobin, Joseph

• Broschiertes Buch

Produktbeschreibung

"The contributors to this volume are the smartest scholars working today in the areas of global media and children's media. This book tells an entertaining and surprising tale of how the little Japanese Pokemon transformed children's culture and global media economics. The changes that Pikachu wrought are only the beginning of fascinating new trends in role-playing games, video games, cartoons, and toys and the accelerated spread of such fads via the Internet."--Ellen Seiter, author of" Sold Separately: Children and Parents in Consumer Culture"

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Produktdetails

• Verlag: Duke University Press
• Seitenzahl: 299
• Erscheinungstermin: 5. Februar 2004
• Englisch
• Abmessung: 223mm x 169mm x 19mm
• Gewicht: 426g
• ISBN-13: 9780822332879
• ISBN-10: 0822332876
• Artikelnr.: 22457180

Autorenporträt

Joseph Tobin, ed.

Inhaltsangabe

I. Contexts and Issues
1. Introduction / Joseph Tobin 3
2. Structure, Agency, and Pedagogy in Children's Media Culture / David
Buckingham and Julian Sefton-Green 1
3. Cuteness as Japan's Millennial Product / Anne Allison 34
II Global Circulation
4. How "Japanese" Is Pokemon? / Kiochi Iwabuchi 53
5. Localizing the Pokemon TV Series for the American Market / Hirofumi
Katsuno and Jeffery Maret 80
6. Panic Attacks: Anti-Pokemon voices in Global Markets / Christine R. Yano
108
III Places and Practices
7. Initiation Rites: A Small Boy in a Poke-World / Julian Sefton-Green 141
8. Pokemon in Israel / Dafna Lemish and Linda-Renee Bloch 165
9. How Much Is a Pokemon Worth? Pokemon in France / Gilles Brougere 187
IV Pokemon Goes to School
10. Localizing Pokemon through Narrative Play / Helen Bromley 211
11. The Multiple Identities of Pokemon Fans / Rebekah Willett 226
12. Masculinity, Maturity, and the End of Pokemon / Samuel Tobin 241
13. Conclusion: The Rise and Fall of the Pokemon Empire / Joseph Tobin 257
Contributors 293
Index 295