Christine R. Yano

Pink Globalization

Hello Kitty's Trek across the Pacific

• Broschiertes Buch

Produktbeschreibung

Tracing the global circulation and consumption of Hello Kitty, Christine R. Yano analyzes the spread of Japanese "cute-cool" culture, which she sees as combining kitsch with an ironic self-referentiality.

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Produktdetails

• Verlag: Duke University Press
• Seitenzahl: 338
• Erscheinungstermin: 29. April 2013
• Englisch
• Abmessung: 229mm x 152mm x 19mm
• Gewicht: 440g
• ISBN-13: 9780822353638
• ISBN-10: 0822353636
• Artikelnr.: 36693427

Autorenporträt

Christine Yano is Professor and Chair of Anthropology at the University of Hawaii. She is the author of Airborne Dreams: "Nisei" Stewardesses and Pan American World Airways, also published by Duke University Press, Crowning the Nice Girl: Gender, Ethnicity, and Culture in Hawai’i’s Cherry Blossom Festival, and Tears of Longing: Nostalgia and the Nation in Japanese Popular Song.

Inhaltsangabe

Preface and Acknowledgments. Grabbing the Cat by Its Tail, or How the Cat
Grabbed Me
Introduction. Kitty-Japan-Global
1. Kitty at Home: Kawaii Culture and the Kyarakuta Business
2. Marketing Global Kitty: Strategies to Sell Friendship and "Happiness"
3. Global Kitty: Here, There, and Nearly Everywhere
4. Kitty Backlash: What's Wrong with Cute?
5. Kitty Subversions: Pink as the New Black
6. Playing with Kitty: Serious Art in Surprising Places
7. Japan's Cute-Cool as Global Wink
Appendix 1. Sanrio and Hello Kitty Timeline
Appendix 2. Artists in Sanrio's Hello Kitty Thirtieth Anniversary Exhibit
and Catalogue
Notes
References
Index