Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some…mehr
Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era. Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists. The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com The pioneers: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign June Cohen Hotwired and TED.com Denzyl Feigelson iTunes Advisor and Artists Without A Label Vanessa Fox Google and Nine By Blue Gurbaksh Chahal ClickAgents and BlueLithium Jaron Lanier Virtual reality and Microsoft Research Angel Chen OgilvyOne China John Winsor Victors & Spoils Danny Sullivan Search Engine Land Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken Avinash Kaushik Digital marketing evangelist, Google Carolyn Everson MTV Networks and Facebook Malcolm Poynton Dove Campaign for Real Beauty Qi Lu Yahoo!, Microsoft and Bing Ajaz Ahmed AKQA Martha Lane Fox Lastminute.com and the UK government's digital champion Kyle MacDonald One Red Paperclip Jess Greenwood Contagious Magazine and R/GA Zhang Minhui Sohu.com.cn Stephen FryHinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Mel Carson is founder of Delightful Communications, a Seattle-based Social Media Strategy, Digital PR & Personal Branding consultancy. An industry veteran, his most notable role has been a seven year stint as Microsoft Advertising's Digital Marketing Evangelist where he built his reputation as an accomplished blogger and conference speaker on search marketing, social media and online advertising. Originally from London, he's also lectured on MBA and MSc courses at Birkbeck College and Cranfield University in the UK. Paul Springer is Head of Research for Design, Media & Management and a communications Professor at Buckinghamshire New University (UK). He is an advisor to the China Advertising Association and Chairs the Research committee of the European Foundation of Commercial Communications Education. Springer has written for Admap, Brand Strategy and China Advertising. He is the author of Ads to Icons, (published by Kogan Page, 2009).
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign; Chapter 02: June Cohen Hotwired and TED.com; Chapter 03: Denzyl Feigelson iTunes Advisor and Artists Without A Label; Chapter 04: Vanessa Fox Google and Nine By Blue; Chapter 05: Gurbaksh Chahal ClickAgents and BlueLithium; Chapter 06: Jaron Lanier Virtual reality and Microsoft Research; Chapter 07: Angel Chen OgilvyOne China; Chapter 08: John Winsor Victors & Spoils; Chapter 09: Danny Sullivan Search Engine Land; Chapter 10: Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken; Chapter 11: Avinash Kaushik Digital marketing evangelist, Google; Chapter 12: Carolyn Everson MTV Networks and Facebook; Chapter 13: Malcolm Poynton Dove Campaign for Real Beauty; Chapter 14: Qi Lu Yahoo!, Microsoft and Bing; Chapter 15: Ajaz Ahmed AKQA; Chapter 16: Martha Lane Fox Lastminute.com and the UK government's digital champion; Chapter 17: Kyle MacDonald One Red Paperclip; Chapter 18: Jess Greenwood Contagious Magazine and R/GA; Chapter 19: Zhang Minhui Sohu.com.cn; Chapter 20: Stephen Fry; Chapter 21: Pioneering places; Chapter 22: Lessons from pioneers
Chapter 00: Introduction; Chapter 01: Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign; Chapter 02: June Cohen Hotwired and TED.com; Chapter 03: Denzyl Feigelson iTunes Advisor and Artists Without A Label; Chapter 04: Vanessa Fox Google and Nine By Blue; Chapter 05: Gurbaksh Chahal ClickAgents and BlueLithium; Chapter 06: Jaron Lanier Virtual reality and Microsoft Research; Chapter 07: Angel Chen OgilvyOne China; Chapter 08: John Winsor Victors & Spoils; Chapter 09: Danny Sullivan Search Engine Land; Chapter 10: Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken; Chapter 11: Avinash Kaushik Digital marketing evangelist, Google; Chapter 12: Carolyn Everson MTV Networks and Facebook; Chapter 13: Malcolm Poynton Dove Campaign for Real Beauty; Chapter 14: Qi Lu Yahoo!, Microsoft and Bing; Chapter 15: Ajaz Ahmed AKQA; Chapter 16: Martha Lane Fox Lastminute.com and the UK government's digital champion; Chapter 17: Kyle MacDonald One Red Paperclip; Chapter 18: Jess Greenwood Contagious Magazine and R/GA; Chapter 19: Zhang Minhui Sohu.com.cn; Chapter 20: Stephen Fry; Chapter 21: Pioneering places; Chapter 22: Lessons from pioneers
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826