Kara Alaimo

Pitch, Tweet, or Engage on the Street

How to Practice Global Public Relations and Strategic Communication

• Broschiertes Buch

Produktbeschreibung

A modern guide for how to practice public relations and strategic communication around the globe, this book draws upon interviews with PR professionals in over 30 countries, as well as the author's own experience, to explain how to adapt strategies and messages for different countries and cultures.

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Produktdetails

• Verlag: Routledge
• 2. Auflage
• Seitenzahl: 446
• Erscheinungstermin: 30. Dezember 2020
• Englisch
• Abmessung: 229mm x 152mm x 24mm
• Gewicht: 642g
• ISBN-13: 9780367188528
• ISBN-10: 036718852X
• Artikelnr.: 60006958

Autorenporträt

Kara Alaimo, Ph.D. is Associate Professor of Public Relations at Hofstra University. A former communicator in the Obama administration and the United Nations, she now consults on global communication campaigns and designs customized employee training programs for companies on how to adapt messages and strategies for different global markets. Follow her on twitter at @karaalaimo

Inhaltsangabe

1. Global and Local Approaches to International Public Relations 2. Culture
Is the Key 3. Building, Managing, and Evaluating Your Global Public
Relations Team 4. Global Crisis Communication 5. Global Public Relations
for Corporations 6. Public Relations on Global Issues 7. Global Public
Relations for Governments 8. The Global Media and Social Networks 9. Public
Relations in Asia and the Pacific 10. Public Relations in Europe 11. Public
Relations in the Middle East and North Africa 12. Public Relations in North
and Latin America 13. Public Relations in Sub-Saharan Africa