Kara Alaimo

Pitch, Tweet, or Engage on the Street

How to Practice Global Public Relations and Strategic Communication

• Gebundenes Buch

Produktbeschreibung

Drawing on the global literature and informed by interviews with more than seventy-five top practitioners from around the world, the third edition of this book gives readers essential background and practical guidance to be competent public relations practitioners across countries and cultures.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 360
• Erscheinungstermin: 28. Februar 2025
• Englisch
• Abmessung: 229mm x 152mm
• Gewicht: 453g
• ISBN-13: 9781032531106
• ISBN-10: 103253110X
• Artikelnr.: 71597145

Autorenporträt

Kara Alaimo, Ph.D. is Associate Professor of Communication at Fairleigh Dickinson University in New Jersey, USA.

Inhaltsangabe

1. Global and Local Approaches to International Public Relations 2. Culture
Is the Key 3. Building, Managing, and Evaluating Your Global Public
Relations Team 4. Global Crisis Communication 5. Global Public Relations
for Corporations 6. Public Relations on Global Issues 7. Global Public
Relations for Governments 8. The Global Media and Social Networks 9. Public
Relations in Asia and the Pacific 10. Public Relations in Europe 11. Public
Relations in the Middle East and North Africa 12. Public Relations in North
and Latin America 13. Public Relations in Sub-Saharan Africa