Pitch - Okuhu, Ikem
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Pitch: Debunking Marketing's Strongest Myths is written to reshape and refocus marketing thinking towards what works in practical terms. Replete with experiences and case studies that are indigenously Nigerian, the book offers readers a pragmatic, rather than textbook insight into how some brands navigate their marketing journeys with success while others fail. Dwelling mainly on some of the things marketers hold very dear and consider sacrosanct, the author offers some new and potentially controversial perspectives into some of the industry's strongly held views.

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Produktbeschreibung
Pitch: Debunking Marketing's Strongest Myths is written to reshape and refocus marketing thinking towards what works in practical terms. Replete with experiences and case studies that are indigenously Nigerian, the book offers readers a pragmatic, rather than textbook insight into how some brands navigate their marketing journeys with success while others fail. Dwelling mainly on some of the things marketers hold very dear and consider sacrosanct, the author offers some new and potentially controversial perspectives into some of the industry's strongly held views.
Autorenporträt
Ikem Okuhu is a journalist, a Public Relations professional, a brand strategist, a teacher. With a career that traversed Print Media, Oil & Gas, Banking & entrepreneurship, he is the author of wave-making book; Pitch: Debunking Marketing¿s Strongest Myths, a dispassionate exposition of the do's & don'ts of successful engagement in the marketplace.