For one reason or another, pitching ideas isone of the most undervalued practices in thecreative field. From convincing a colleague toopt for a certain methodology to persuading acustomer to go for a certain concept, you canhave the best ideas in the world, but if you arenot able to bring them across, they will neverbecome reality.In this book the author will take you inside theheads of the people you have to convince.Pitching Ideas will help you to find the essenceof the idea you want to get across and willexplain how you ca
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