High Quality Content by WIKIPEDIA articles! Pittsburgh Cultural Trust is both a nonprofit arts agency as well as a real estate and economic development catalyst to affect the development of Downtown Pittsburgh, Pennsylvania by creating an arts and entertainment district?the Cultural District. The trust has also taken over the operations of the annual Three Rivers Arts Festival. The organization was inspired by the vision of H. J. Heinz II, known as Jack Heinz. Jack and others, including his son, United States Senator from Pennsylvania John Heinz, and William Rea, began with Pittsburgh's first renovated former movie palace, the opulent Heinz Hall, (which was built as the former Loew's Penn Theater), reopening after a complete restoration in 1971 as a new home for the Pittsburgh Symphony. The Pittsburgh Cultural Trust was formed in 1984 to realize Jack's vision of an entire cultural district for blocks of the Penn-Liberty Avenue corridor, which then was a blighted area.