Pivoting as a Way of Life - Hanna, Joseph
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Pivoting as a Way of Life: Stop Chasing Unicorns and Product-Market Fit is a game-changing guide for entrepreneurs, product managers, and innovators who want to thrive in today's fast-paced business environment. This book challenges the conventional wisdom that product-market fit is the most important goal. It introduces a dynamic new operating model for product management and startups-the Pivoting Life Operating Model (PLOM)-emphasizing continuous innovation and adaptability. The PLOM operating model is the product manager's equivalent of SCRUM for engineering. It defines a scalable,…mehr

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Pivoting as a Way of Life: Stop Chasing Unicorns and Product-Market Fit is a game-changing guide for entrepreneurs, product managers, and innovators who want to thrive in today's fast-paced business environment. This book challenges the conventional wisdom that product-market fit is the most important goal. It introduces a dynamic new operating model for product management and startups-the Pivoting Life Operating Model (PLOM)-emphasizing continuous innovation and adaptability. The PLOM operating model is the product manager's equivalent of SCRUM for engineering. It defines a scalable, repeatable, and measurable framework with defined roles, responsibilities, processes, tools, and success metrics for the innovation process. Through engaging storytelling and well-researched real-world examples, Hanna explores why traditional product management and entrepreneurship approaches often fall short. He argues that the secret to long-term success lies not in finding a mythical "perfect" fit but in developing the agility to pivot quickly and effectively in response to changing market conditions. Readers will discover practical strategies and tools to: * Continuous innovation and adaptation are the "only thing that matters" * Introducing ten frameworks, including the Idea-to-Cash Wheel, for holistic product management * New metrics, including Lifecycle Velocity and Pivoting Cadence, to measure innovation cost and benefit * Integration of AI into product management processes * Application of PLOM to B2B SaaS, Data Products, and Technology-Enabled Services Ideal for startup founders, corporate executives, product teams, investors, and anyone involved in scaling products, this book provides an exciting roadmap to mastering the art of pivoting. Each chapter is packed with actionable insights, metrics, and frameworks to help you build a resilient and forward-thinking organization. Industry leaders have described the book as essential, thought-provoking, a must-read, and the most important product book of the decade.
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