Staci M. Zavattaro

Gebundenes Buch

Place Brand Formation and Local Identities

Beschreibung

This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods.

Autor

Staci M. Zavattaro, PhD, is associate professor of public administration at the University of Central Florida. Her research areas include place branding, administrative theory, and social media use in government. She serves as editor-in-chief of Administrative Theory & Praxis.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 100
• Erscheinungstermin: 16. Juli 2019
• Englisch
• Abmessung: 240mm x 161mm x 10mm
• Gewicht: 323g
• ISBN-13: 9781138500044
• ISBN-10: 1138500046
• Artikelnr.: 57144747