Place Branding
Connecting Tourist Experiences to Places
Herausgeber: Foroudi, Pantea; Melewar, T C; Dennis, Charles; Mauri, Chiara
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Place Branding
Connecting Tourist Experiences to Places
Herausgeber: Foroudi, Pantea; Melewar, T C; Dennis, Charles; Mauri, Chiara
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Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.
Produktdetails
- Produktdetails
- Verlag: Routledge
- Seitenzahl: 342
- Erscheinungstermin: 5. Dezember 2019
- Englisch
- Abmessung: 234mm x 156mm x 21mm
- Gewicht: 671g
- ISBN-13: 9781472455925
- ISBN-10: 1472455924
- Artikelnr.: 58410297
- Verlag: Routledge
- Seitenzahl: 342
- Erscheinungstermin: 5. Dezember 2019
- Englisch
- Abmessung: 234mm x 156mm x 21mm
- Gewicht: 671g
- ISBN-13: 9781472455925
- ISBN-10: 1472455924
- Artikelnr.: 58410297
Pantea Foroudi is Senior Lecturer in Branding at Middlesex University, London, UK. Chiara Mauri is Professor of Business Economics at LIUC - Universit¿ Carlo Cattaneo, Castellanza, Italy, and Adjunct Professor at Universit¿ Bocconi, Milan, Italy. T C Melewar is Professor of Marketing and Strategy at Middlesex University, London, UK. Charles Dennis is Professor of Consumer Behaviour at Middlesex University, London, UK.
PART I: INTRODUCTION 1 Place branding: A cross-road between academics of
many disciplines and practitioners 2 Tourisms and Tourists: Where are
People Going? PART II: THE TOURIST EXPERIENCE 3 Visitor's experience and
other drivers of length of stay at a destination 4 Beyond Mountain and
Snow. Holiday experiences in winter mountain destinations 5 Assessment and
measurement of destination image through user-generated content 6
Developing a 'customer based place brand equity - destination branding'
instrument PART III: PLACE BRANDING: A CUSTOMER-BASED VIEW 7 A land for all
season: The Effect of Travelers' Orientation on Awareness, Satisfaction,
Place image, and Travelers' loyalty 8 Exploring the Nation Brand Perception
of Ghana 9 WHISPERING EXPERIENCE: Configuring the Symmetrical and
Asymmetrical Paths to Travellers' Satisfaction and Passion 10 Towards the
development of community commitment based on musical events in the
Dominican Republic PART IV: DESTINATION BRAND MANAGEMENT 11 Rethinking the
nexus of TV series / movies and destination image: Changing perceptions
through sensorial cues and authentic identity of a city 12 TOWARD A
COUNTRY-BRANDING FRAMEWORK: A COMPARATIVE ANALYSIS 13 Web Communication for
Tourist Destination. Analysis of Tourism Websites of the 28 Member States
of the European Community 14 Examining the destination website: A case of
VisitTatarstan 15 Wine and food tourism and place identity: the strategic
role of local networks 16 Moving beyond the 'traditional Kodak moment'?
Examining virtual data collection in place research PART V: CONCLUSIONS 17
Place branding in context:Currentchallenges, global changesand futuretrends
many disciplines and practitioners 2 Tourisms and Tourists: Where are
People Going? PART II: THE TOURIST EXPERIENCE 3 Visitor's experience and
other drivers of length of stay at a destination 4 Beyond Mountain and
Snow. Holiday experiences in winter mountain destinations 5 Assessment and
measurement of destination image through user-generated content 6
Developing a 'customer based place brand equity - destination branding'
instrument PART III: PLACE BRANDING: A CUSTOMER-BASED VIEW 7 A land for all
season: The Effect of Travelers' Orientation on Awareness, Satisfaction,
Place image, and Travelers' loyalty 8 Exploring the Nation Brand Perception
of Ghana 9 WHISPERING EXPERIENCE: Configuring the Symmetrical and
Asymmetrical Paths to Travellers' Satisfaction and Passion 10 Towards the
development of community commitment based on musical events in the
Dominican Republic PART IV: DESTINATION BRAND MANAGEMENT 11 Rethinking the
nexus of TV series / movies and destination image: Changing perceptions
through sensorial cues and authentic identity of a city 12 TOWARD A
COUNTRY-BRANDING FRAMEWORK: A COMPARATIVE ANALYSIS 13 Web Communication for
Tourist Destination. Analysis of Tourism Websites of the 28 Member States
of the European Community 14 Examining the destination website: A case of
VisitTatarstan 15 Wine and food tourism and place identity: the strategic
role of local networks 16 Moving beyond the 'traditional Kodak moment'?
Examining virtual data collection in place research PART V: CONCLUSIONS 17
Place branding in context:Currentchallenges, global changesand futuretrends
PART I: INTRODUCTION 1 Place branding: A cross-road between academics of
many disciplines and practitioners 2 Tourisms and Tourists: Where are
People Going? PART II: THE TOURIST EXPERIENCE 3 Visitor's experience and
other drivers of length of stay at a destination 4 Beyond Mountain and
Snow. Holiday experiences in winter mountain destinations 5 Assessment and
measurement of destination image through user-generated content 6
Developing a 'customer based place brand equity - destination branding'
instrument PART III: PLACE BRANDING: A CUSTOMER-BASED VIEW 7 A land for all
season: The Effect of Travelers' Orientation on Awareness, Satisfaction,
Place image, and Travelers' loyalty 8 Exploring the Nation Brand Perception
of Ghana 9 WHISPERING EXPERIENCE: Configuring the Symmetrical and
Asymmetrical Paths to Travellers' Satisfaction and Passion 10 Towards the
development of community commitment based on musical events in the
Dominican Republic PART IV: DESTINATION BRAND MANAGEMENT 11 Rethinking the
nexus of TV series / movies and destination image: Changing perceptions
through sensorial cues and authentic identity of a city 12 TOWARD A
COUNTRY-BRANDING FRAMEWORK: A COMPARATIVE ANALYSIS 13 Web Communication for
Tourist Destination. Analysis of Tourism Websites of the 28 Member States
of the European Community 14 Examining the destination website: A case of
VisitTatarstan 15 Wine and food tourism and place identity: the strategic
role of local networks 16 Moving beyond the 'traditional Kodak moment'?
Examining virtual data collection in place research PART V: CONCLUSIONS 17
Place branding in context:Currentchallenges, global changesand futuretrends
many disciplines and practitioners 2 Tourisms and Tourists: Where are
People Going? PART II: THE TOURIST EXPERIENCE 3 Visitor's experience and
other drivers of length of stay at a destination 4 Beyond Mountain and
Snow. Holiday experiences in winter mountain destinations 5 Assessment and
measurement of destination image through user-generated content 6
Developing a 'customer based place brand equity - destination branding'
instrument PART III: PLACE BRANDING: A CUSTOMER-BASED VIEW 7 A land for all
season: The Effect of Travelers' Orientation on Awareness, Satisfaction,
Place image, and Travelers' loyalty 8 Exploring the Nation Brand Perception
of Ghana 9 WHISPERING EXPERIENCE: Configuring the Symmetrical and
Asymmetrical Paths to Travellers' Satisfaction and Passion 10 Towards the
development of community commitment based on musical events in the
Dominican Republic PART IV: DESTINATION BRAND MANAGEMENT 11 Rethinking the
nexus of TV series / movies and destination image: Changing perceptions
through sensorial cues and authentic identity of a city 12 TOWARD A
COUNTRY-BRANDING FRAMEWORK: A COMPARATIVE ANALYSIS 13 Web Communication for
Tourist Destination. Analysis of Tourism Websites of the 28 Member States
of the European Community 14 Examining the destination website: A case of
VisitTatarstan 15 Wine and food tourism and place identity: the strategic
role of local networks 16 Moving beyond the 'traditional Kodak moment'?
Examining virtual data collection in place research PART V: CONCLUSIONS 17
Place branding in context:Currentchallenges, global changesand futuretrends