Place Marketing and Temporality - Warnaby, Gary
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The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the â characterâ of the populace) - is appropriated, in order to â sellâ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered and what's forgotten.

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Produktbeschreibung
The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the â characterâ of the populace) - is appropriated, in order to â sellâ the city into the future. It acknowledges the inherent selectivity involved and discusses the factors influencing what is remembered and what's forgotten.
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Autorenporträt
Gary Warnaby is Professor of Retailing and Marketing, based in the Department of Marketing, International Business & Tourism and the Institute of Place Management at the Manchester Metropolitan University.