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High Quality Content by WIKIPEDIA articles! The Plain English Campaign (PEC) is a commercial editing and training firm based in the United Kingdom. Founded in 1979 by Chrissie Maher, the company positions itself as a leader in plain-language advocacy, working to persuade organisations in the UK and abroad to communicate with the public in plain language. In 1990, the Plain English Campaign created the Crystal Mark, its seal of approval. This is a symbol printed on documents which it considers to be as clear as possible for the intended audience. According to the Plain English Campaign, the symbol appears on over 18,300 documents worldwide. They also give out the annual Foot in Mouth Award for "a baffling comment by a public figure" and the Golden Bull Award for "the worst examples of written tripe". Notable winners of the Foot in Mouth Award include George W. Bush, Gordon Brown, Richard Gere, and Donald Rumsfeld.