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In a market economy, the country's economy is developing rapidly. At present, the directions of ensuring higher development in all areas are being adopted. These directions have been approved by the Decree of the President The Action Strategy for the priorities of the development of the Republic of Uzbekistan for 2017-2021 pays special attention to the planning of marketing activities of all sectors of the economy and enterprises of various forms of ownership, the development of which will play an important role in improving living standards. Management plays an important role in planning the marketing activities of enterprises. The monograph examines the planning of marketing activities of enterprises, the analysis of practical results. It explores the issues of planning the marketing activities of enterprises, the analysis of practical results, the features of the organization of marketing strategies to improve the quality of management, further development of enterprises in the context of globalization.The monograph can be used by students and masters studying in higher education institutions, all professionals working in enterprises.