Plastic Money: Consumer Behavior Assessment
A study on consumer behavior towards plastic money
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Today it is impossible to imagine modern bank operations, commercial transactions and other payments without using the plastic money. Plastic money is now gradually becoming the norm across the globe as more and more developed countries are opting for plastic money compared to cash as there are several inherent advantages. The study mainly focuses to attain general information on usage, preference and constraints faced by consumers in use of plastic money and to assess the knowledge with their perception and satisfaction level regarding plastic money. A descriptive research design was chosen i...
Today it is impossible to imagine modern bank operations, commercial transactions and other payments without using the plastic money. Plastic money is now gradually becoming the norm across the globe as more and more developed countries are opting for plastic money compared to cash as there are several inherent advantages. The study mainly focuses to attain general information on usage, preference and constraints faced by consumers in use of plastic money and to assess the knowledge with their perception and satisfaction level regarding plastic money. A descriptive research design was chosen in order to achieve the objectives of the study. The study was conducted in Metropolis mall, Rudrapur, Udham Singh Nagar District of Uttarakhand State. The pre coded interview schedule and two scales i.e. perception and satisfaction scale were used to congregate the required information. Total 120 respondents were selected using simple random sampling without replacement from which 60 were males and 60 were females. It was found that education, occupation and income level of consumers were the significant factors that decide knowledge regarding plastic money.
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