Play Bigger - Ramadan, Al; Peterson, Dave; Lochhead, Christopher
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The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.

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Produktbeschreibung
The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.
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Autorenporträt
Dave Peterson, Al Ramadan and Christopher Lochhead are the founders of Play Bigger, a consulting firm in Silicon Valley that is on a mission to position great technology companies to become Category Kings. They specialize in category design - the discipline of conditioning a market to generate market pull and market cap. Dave, Al and Christopher are former entrepreneurs and executives with twenty-five year careers in the technology business. Today they are players turned coaches. For PLAY BIGGER they have joined forces with veteran journalist Kevin Maney.