Al Ramadan, Dave Peterson, Christopher Lochhead

Play Bigger

How Rebels and Innovators Create New Categories and Dominate Markets

• Broschiertes Buch

Produktbeschreibung

The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time.

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Produktdetails

• Verlag: Little, Brown Book Group
• Seitenzahl: 272
• Erscheinungstermin: 14. Juni 2016
• Englisch
• Abmessung: 231mm x 151mm x 25mm
• Gewicht: 342g
• ISBN-13: 9780349411361
• ISBN-10: 0349411360
• Artikelnr.: 44588334

Autorenporträt

Dave Peterson, Al Ramadan and Christopher Lochhead are the founders of Play Bigger, a consulting firm in Silicon Valley that is on a mission to position great technology companies to become Category Kings. They specialize in category design - the discipline of conditioning a market to generate market pull and market cap. Dave, Al and Christopher are former entrepreneurs and executives with twenty-five year careers in the technology business. Today they are players turned coaches. For PLAY BIGGER they have joined forces with veteran journalist Kevin Maney.