Playbooks and Checkbooks - Szymanski, Stefan
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"What economic rules govern sports? How does the sports business differ from other businesses? [This book examines] the fundamental economic relationships shaping modern sports. Focusing on the ways that the sports business does and does not overlap with economics, the book uncovers the core paradox at the heart of the sports industry. Unlike other businesses, the sports industry would not survive if competitors obliterated each other to extinction, financially or otherwise--without rivals there is nothing to sell. Playbooks and Checkbooks examines how this unique economic truth plays out in…mehr

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Produktbeschreibung
"What economic rules govern sports? How does the sports business differ from other businesses? [This book examines] the fundamental economic relationships shaping modern sports. Focusing on the ways that the sports business does and does not overlap with economics, the book uncovers the core paradox at the heart of the sports industry. Unlike other businesses, the sports industry would not survive if competitors obliterated each other to extinction, financially or otherwise--without rivals there is nothing to sell. Playbooks and Checkbooks examines how this unique economic truth plays out in the sports world, both on and off the field"--Publisher marketing.
Autorenporträt
Stefan Szymanski is professor of economics and the MBA Dean at the Cass Business School, City University London. He is the coauthor of Fans of the World, Unite!: A (Capitalist) Manifesto for Sports Consumers; National Pastime: How Americans Play Baseball and the Rest of the World Plays Soccer ; and Winners and Losers: The Business Strategy of Football.