A history of film distribution in the United States from the 1910s to the 1930s, concentrating on booking, circuiting, and packaging marketing practices.
A history of film distribution in the United States from the 1910s to the 1930s, concentrating on booking, circuiting, and packaging marketing practices.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
* List of Illustrations * Introduction * Chapter 1. Precursors—The Circuits of Show Business: Vaudeville, Legitimate Theater, and the Origins of American Entertainment Distribution, 1800–1920 * Chapter 2. The Package, Part I—Programming the Studio System: Packaging in Film Distribution, 1896–1917 * Chapter 3. The Package, Part II—Reprogramming the Studio System: The Rise of Open Booking, 1916–1922 * Chapter 4. Space—From Franchising to Merchandising: Marketing Films Locally and Nationally, 1914–1923 * Chapter 5. Time—The Battle for Playdates: Temporally Controlling the Distribution Business, 1921–1925 * Chapter 6. Pricing—What Price Sound? Selling the Percentage Contract, 1919–1930 * Epilogue * Acknowledgments * Glossary of Distribution Terms * Notes * Bibliography * Index
* List of Illustrations * Introduction * Chapter 1. Precursors—The Circuits of Show Business: Vaudeville, Legitimate Theater, and the Origins of American Entertainment Distribution, 1800–1920 * Chapter 2. The Package, Part I—Programming the Studio System: Packaging in Film Distribution, 1896–1917 * Chapter 3. The Package, Part II—Reprogramming the Studio System: The Rise of Open Booking, 1916–1922 * Chapter 4. Space—From Franchising to Merchandising: Marketing Films Locally and Nationally, 1914–1923 * Chapter 5. Time—The Battle for Playdates: Temporally Controlling the Distribution Business, 1921–1925 * Chapter 6. Pricing—What Price Sound? Selling the Percentage Contract, 1919–1930 * Epilogue * Acknowledgments * Glossary of Distribution Terms * Notes * Bibliography * Index
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