PO Beyond Yes and No - de Bono, Edward
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'NO is the basic tool of the logic system. YES is the basic tool of the belief system. PO is the basic tool of the creative system. In the past, ideas have always lived longer than people. Once they were established, ideas would be changed only slowly and over several generations. But today technology and science have so speeded up the rate of change in the world that for the first time ever people actually live longer than ideas. This means that for the first time people need to change their ideas within their lifetime in order to keep up with the world.'

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Produktbeschreibung
'NO is the basic tool of the logic system. YES is the basic tool of the belief system. PO is the basic tool of the creative system. In the past, ideas have always lived longer than people. Once they were established, ideas would be changed only slowly and over several generations. But today technology and science have so speeded up the rate of change in the world that for the first time ever people actually live longer than ideas. This means that for the first time people need to change their ideas within their lifetime in order to keep up with the world.'
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Autorenporträt
Dr Edward de Bono originated the term lateral thinking and dedicated his life to teaching thinking as a skill. He held faculty appointments at the universities of Oxford, Cambridge, London and Harvard. He wrote more than 60 books on thinking, with translations into 43 languages.