Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.
Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Daniel Rowles is a CIM Course Director, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards. He is the host of the Digital Marketing Podcast, an iTunes top 10 business global, and CEO of TargetInternet.com, where clients include the BBC, Mastercard, and Warner Brothers. He is the author of Building Digital Culture, category winner of the 2018 CMI Management Book of the Year. Ciaran Rogers is the marketing director of Target Internet. He has worked for and trained a large number of international brands including QA, Liz Earle, Elemis, Time to Spa, Highlands & Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss, REN Skincare and FatFace.
Inhaltsangabe
Section ONE: Podcasting in perspective; Chapter 01: Stand out from the social media noise Why you should be podcasting; Chapter 02: Podcast adoption Growth and expansion of podcasting as a popular medium; Chapter 03: Understanding how people really listen to and absorb audio content; Chapter 04: Building genuine personal engagement through podcasting; Section TWO: Building your business case and plan; Chapter 05: How to use podcasts to drive business results; Chapter 06: Understanding the role of podcasts in the user journey; Chapter 07: An introduction to podcast marketing; Chapter 08: What differentiates a great podcast?; Chapter 09: What is digital branding and how does business development fit in?; Chapter 10: Defining your content plan and using content calendars; Chapter 11: Driving action from podcasts; Section THREE: Building your podcast and making it a success; Chapter 12: The importance of landing pages and show notes (and getting SEO right); Chapter 13: Defining your podcast audience and content; Chapter 14: Understanding and selection of different podcast formats; Chapter 15: Preparing your podcast recording environment; Chapter 16: Choosing your recording hardware and software; Chapter 17: An overview of podcast editing options and how to do it; Chapter 18: Using interviews with influencers to maximize your podcast strategy; Chapter 19: Show branding intros and outros Making the right first impression; Chapter 20: Podcast advertising and monetization Where to begin and how to manage; Chapter 21: Publishing and distributing your podcast; Chapter 22: Measuring success Tapping into how and why people listen to your podcast; Chapter 23: The podcast marketing toolkit; Chapter 24: The value of web analytics Measuring the impact of your podcast activity; Section FOUR: The future of podcasting; Chapter 25: Where next for podcasting? conversational design, artificial intelligence and machine learning; Chapter 26: Future proofing your podcast strategy for the ever changing user journey; Chapter 27: Index
Section ONE: Podcasting in perspective; Chapter 01: Stand out from the social media noise Why you should be podcasting; Chapter 02: Podcast adoption Growth and expansion of podcasting as a popular medium; Chapter 03: Understanding how people really listen to and absorb audio content; Chapter 04: Building genuine personal engagement through podcasting; Section TWO: Building your business case and plan; Chapter 05: How to use podcasts to drive business results; Chapter 06: Understanding the role of podcasts in the user journey; Chapter 07: An introduction to podcast marketing; Chapter 08: What differentiates a great podcast?; Chapter 09: What is digital branding and how does business development fit in?; Chapter 10: Defining your content plan and using content calendars; Chapter 11: Driving action from podcasts; Section THREE: Building your podcast and making it a success; Chapter 12: The importance of landing pages and show notes (and getting SEO right); Chapter 13: Defining your podcast audience and content; Chapter 14: Understanding and selection of different podcast formats; Chapter 15: Preparing your podcast recording environment; Chapter 16: Choosing your recording hardware and software; Chapter 17: An overview of podcast editing options and how to do it; Chapter 18: Using interviews with influencers to maximize your podcast strategy; Chapter 19: Show branding intros and outros Making the right first impression; Chapter 20: Podcast advertising and monetization Where to begin and how to manage; Chapter 21: Publishing and distributing your podcast; Chapter 22: Measuring success Tapping into how and why people listen to your podcast; Chapter 23: The podcast marketing toolkit; Chapter 24: The value of web analytics Measuring the impact of your podcast activity; Section FOUR: The future of podcasting; Chapter 25: Where next for podcasting? conversational design, artificial intelligence and machine learning; Chapter 26: Future proofing your podcast strategy for the ever changing user journey; Chapter 27: Index
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