Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.
Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.
Section ONE: Podcasting in perspective; Chapter 01: Stand out from the social media noise Why you should be podcasting; Chapter 02: Podcast adoption Growth and expansion of podcasting as a popular medium; Chapter 03: Understanding how people really listen to and absorb audio content; Chapter 04: Building genuine personal engagement through podcasting; Section TWO: Building your business case and plan; Chapter 05: How to use podcasts to drive business results; Chapter 06: Understanding the role of podcasts in the user journey; Chapter 07: An introduction to podcast marketing; Chapter 08: What differentiates a great podcast?; Chapter 09: What is digital branding and how does business development fit in?; Chapter 10: Defining your content plan and using content calendars; Chapter 11: Driving action from podcasts; Section THREE: Building your podcast and making it a success; Chapter 12: The importance of landing pages and show notes (and getting SEO right); Chapter 13: Defining your podcast audience and content; Chapter 14: Understanding and selection of different podcast formats; Chapter 15: Preparing your podcast recording environment; Chapter 16: Choosing your recording hardware and software; Chapter 17: An overview of podcast editing options and how to do it; Chapter 18: Using interviews with influencers to maximize your podcast strategy; Chapter 19: Show branding intros and outros Making the right first impression; Chapter 20: Podcast advertising and monetization Where to begin and how to manage; Chapter 21: Publishing and distributing your podcast; Chapter 22: Measuring success Tapping into how and why people listen to your podcast; Chapter 23: The podcast marketing toolkit; Chapter 24: The value of web analytics Measuring the impact of your podcast activity; Section FOUR: The future of podcasting; Chapter 25: Where next for podcasting? conversational design, artificial intelligence and machine learning; Chapter 26: Future proofing your podcast strategy for the ever changing user journey; Chapter 27: Index
Section ONE: Podcasting in perspective; Chapter 01: Stand out from the social media noise Why you should be podcasting; Chapter 02: Podcast adoption Growth and expansion of podcasting as a popular medium; Chapter 03: Understanding how people really listen to and absorb audio content; Chapter 04: Building genuine personal engagement through podcasting; Section TWO: Building your business case and plan; Chapter 05: How to use podcasts to drive business results; Chapter 06: Understanding the role of podcasts in the user journey; Chapter 07: An introduction to podcast marketing; Chapter 08: What differentiates a great podcast?; Chapter 09: What is digital branding and how does business development fit in?; Chapter 10: Defining your content plan and using content calendars; Chapter 11: Driving action from podcasts; Section THREE: Building your podcast and making it a success; Chapter 12: The importance of landing pages and show notes (and getting SEO right); Chapter 13: Defining your podcast audience and content; Chapter 14: Understanding and selection of different podcast formats; Chapter 15: Preparing your podcast recording environment; Chapter 16: Choosing your recording hardware and software; Chapter 17: An overview of podcast editing options and how to do it; Chapter 18: Using interviews with influencers to maximize your podcast strategy; Chapter 19: Show branding intros and outros Making the right first impression; Chapter 20: Podcast advertising and monetization Where to begin and how to manage; Chapter 21: Publishing and distributing your podcast; Chapter 22: Measuring success Tapping into how and why people listen to your podcast; Chapter 23: The podcast marketing toolkit; Chapter 24: The value of web analytics Measuring the impact of your podcast activity; Section FOUR: The future of podcasting; Chapter 25: Where next for podcasting? conversational design, artificial intelligence and machine learning; Chapter 26: Future proofing your podcast strategy for the ever changing user journey; Chapter 27: Index
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