This reference book is a must for everyone involved in retail, interior, exhibition, stand, and event design. A sure source of inspiration, Point of Purchase is a book of facts on display systems characterized for their high flexibility and versatility level. The book gathers the best exhibition displays and modular systems lately projected, with full color photos showcasing the projects in their own outlet environment. This book exemplifies the newest trends of the sector s current design waves. Point of Purchase includes a variety of different models according to its function; included are hangings, lighting, and plastic-made modules with slotted rails for easy transport and storage. All of the examples in this book demonstrate how to turn an exhibited piece into a compelling design piece.