Point of Sale Display
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A point-of-sale display (POS) is a specialized form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers'' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include shelf edging, dummy packs, display packs, display stands, mobiles, posters, and banners.Usually, in smal...
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. A point-of-sale display (POS) is a specialized form of sales promotion that is found near, on, or next to a checkout counter (the "point of sale"). They are intended to draw the customers'' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include shelf edging, dummy packs, display packs, display stands, mobiles, posters, and banners.Usually, in smaller retail outlets, POS displays are supplied by the manufacturer of the products, and also sited and restocked and maintained by one of their regular salesperson. This, however, is less common in large supermarkets as they can control the activities of their suppliers due to their large purchasing power, and prefer to use their own material designed to be consistent with their corporate theming and store layout.
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