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Offers the first significant attempt to centre media retail as a vital component in the study of popular culture. This book brings together fifteen essays by media scholars that explore both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries.

Produktbeschreibung
Offers the first significant attempt to centre media retail as a vital component in the study of popular culture. This book brings together fifteen essays by media scholars that explore both the changes that foreground retail in a digital age and the history that has made retail a fundamental part of the culture industries.
Autorenporträt
DANIEL HERBERT is an associate professor in the department of film, television, and media at the University of Michigan, Ann Arbor.  He is the author of Videoland: Movie Culture at the American Video Store and Film Remakes and Franchises.   DEREK JOHNSON is professor of media and cultural studies at the University of Wisconsin-Madison.  He is the author of Media Franchising: Creative License and Collaboration in the Culture Industries and Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture.