Poles Apart - Challenges for Business in the Digital Age - Baucherel, Kate
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The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where employees themselves are Poles Apart and the clash of cultures is causing turbulence. So, are you a Penguin or a Polar Bear? What skills do you need, and what risks do you face, to make the journey to warmer climes?

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Produktbeschreibung
The internet gives us access to the whole world to build business. But many SMEs are Poles Apart: sitting in the cold, and missing out on the huge potential that the online space can offer. This is as true for the smallest businesses in the country as it is for large established organisations, where employees themselves are Poles Apart and the clash of cultures is causing turbulence. So, are you a Penguin or a Polar Bear? What skills do you need, and what risks do you face, to make the journey to warmer climes?
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Autorenporträt
Kate Baucherel is a writer, speaker, and digital strategist specialising in the application of emerging technologies, with a focus on the use of blockchain and cryptocurrency. She is the author of several non-fiction books including Blockchain Hurricane: Origins, Applications and Future of Blockchain and Cryptocurrency (BEP / Harvard 2020). The first SimCavalier novel came as something of a surprise, written in 2017 after a friend suggested that cybersecurity might be less dry as fiction. Cameron Silvera and the Argentum Associates team burst into life and their adventures continue. The first three books are now released as the HACKED trilogy. The sixth book in the series, and the second trilogy edition, are due to be published in 2024. Kate has a 3rd Dan black belt in karate and lives in the UK with her husband and children.