Political & Non-Profit Campaign Strategies: A Comparison - Dzordzormenyoh, Michael Kwame
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Political Campaigns and strategies, especially in developed countries, have improved over the years with the improvement in electoral and campaign laws and technology. Especially in 2008 and 2012, the innovations of the Obama political campaigns and its success have received a lot of attention from political scientists and pundits. Can Non-Profit organizations learn from political campaigns and vice versa? This book examines the similarities and differences between Political campaign strategies and Non-Profit campaign strategies. The book uses the Columbus Council on World Affairs as a case…mehr

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Produktbeschreibung
Political Campaigns and strategies, especially in developed countries, have improved over the years with the improvement in electoral and campaign laws and technology. Especially in 2008 and 2012, the innovations of the Obama political campaigns and its success have received a lot of attention from political scientists and pundits. Can Non-Profit organizations learn from political campaigns and vice versa? This book examines the similarities and differences between Political campaign strategies and Non-Profit campaign strategies. The book uses the Columbus Council on World Affairs as a case study. The book in divide into: Strategy, Communication, Finance and Analysis.
Autorenporträt
Michael Kwame Dzordzormenyoh holds a Master of Arts degree in Applied Politics from the Political Science Department and the Ray C Bliss Institute of Applied Politics of the University of Akron, Akron, Ohio, USA. He holds a Bachelors degree from the University of Ghana. His research covers campaign management and party politics.