Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.
Produktdetails
Produktdetails
Palgrave Studies in Political Marketing and Management
Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.
Inhaltsangabe
Prelims List of Tables/Figures/Feature Boxes Personal Acknowledgements Formal Acknowledgements for third party materials 1. Introduction 2. Understanding and Evaluating Political Branding 3. Crafting and Crashing Kevin07 4. Desperately Seeking The Real Julia 5. The Lessons of Branded Politics 6. Afterword by Mike Kaiser, former Australian Labor Party campaign practitioner Index
Prelims List of Tables/Figures/Feature Boxes Personal Acknowledgements Formal Acknowledgements for third party materials 1. Introduction 2. Understanding and Evaluating Political Branding 3. Crafting and Crashing Kevin07 4. Desperately Seeking The Real Julia 5. The Lessons of Branded Politics 6. Afterword by Mike Kaiser, former Australian Labor Party campaign practitioner Index
Prelims List of Tables/Figures/Feature Boxes Personal Acknowledgements Formal Acknowledgements for third party materials 1. Introduction 2. Understanding and Evaluating Political Branding 3. Crafting and Crashing Kevin07 4. Desperately Seeking The Real Julia 5. The Lessons of Branded Politics 6. Afterword by Mike Kaiser, former Australian Labor Party campaign practitioner Index
Prelims List of Tables/Figures/Feature Boxes Personal Acknowledgements Formal Acknowledgements for third party materials 1. Introduction 2. Understanding and Evaluating Political Branding 3. Crafting and Crashing Kevin07 4. Desperately Seeking The Real Julia 5. The Lessons of Branded Politics 6. Afterword by Mike Kaiser, former Australian Labor Party campaign practitioner Index
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