Lorann Downer

Gebundenes Buch

Political Branding Strategies

Campaigning and Governing in Australian Politics

Beschreibung

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

Autor

Lorann Downer is a sessional lecturer at the University of Queensland, Australia. Passionate about political marketing, branding and communications, she previously worked as a political journalist and in senior communications roles for two Queensland Premiers.

Produktdetails

• Palgrave Studies in Political Marketing and Management
• Verlag: Palgrave Macmillan / Palgrave Macmillan UK / Springer Palgrave Macmillan
• Artikelnr. des Verlages: 978-1-137-58028-3
• 1st ed. 2015
• Seitenzahl: 160
• Erscheinungstermin: 3. Dezember 2015
• Englisch
• Abmessung: 222mm x 145mm x 14mm
• Gewicht: 297g
• ISBN-13: 9781137580283
• ISBN-10: 1137580283
• Artikelnr.: 43854751