Larry Powell, Joseph Cowart

Political Campaign Communication

Inside and Out

• Broschiertes Buch

Produktbeschreibung

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.

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Produktdetails

• Verlag: Routledge
• 3. Auflage
• Seitenzahl: 404
• Erscheinungstermin: 30. November 2017
• Englisch
• Abmessung: 235mm x 191mm x 22mm
• Gewicht: 751g
• ISBN-13: 9781138291829
• ISBN-10: 113829182X
• Artikelnr.: 50365165

Autorenporträt

Larry Powell is professor of Communication at the University of Alabama at Birmingham (UAB). Joseph Cowart is a retired political consultant.

Inhaltsangabe

Table of Contents
Part 1-An Overview of Political Communication Issues
1. Political Communication: An Introduction
2. Ethical Questions in Political Communication
3. Political Socialization: The Development of Political Attitudes
4. Campaign Strategies
5. The Image of the Political Candidate
6. Media Theory and Political Communication
Part 2- The Campaign Team
7. Campaign Organization
8. Campaign Communications in the Mass Media
9. Political Polling
10. Campaign Communications: Direct Voter Contact
11. Political Speeches
12. Cyberspace: The Internet and Political Communications
Part 3- Campaign Concerns
13. Press Coverage and Media Relations
14. The Role of Political Money
15. The Role of Interpersonal Influence
16. Critical Events Analysis