Political Campaign Communication, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. This book explains how principles and practices central to election campaigns affect America's electoral history.
Political Campaign Communication, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. This book explains how principles and practices central to election campaigns affect America's electoral history.
By Robert E. Denton Jr.; Judith S. Trent and Robert V. Friedenberg
Inhaltsangabe
Preface 1 Communication and Political Campaigns: A Prologue Part I: Principles of Political Campaign Communication 2 Communicative Functions of Political Campaigns 3 Communicative Styles and Strategies of Political Campaigns 4 Communicative Mass Channels of Political Campaigning 5 Communicative Types and Functions of Televised Political Advertising 6 Ethical Considerations of Political Campaign Communication Part II: Practices of Political Campaign Communication 7 Public Speaking in Political Campaigns 8 Recurring Forms of Political Campaign Communication 9 Debates in Political Campaigns 10 Interpersonal Communication in Political Campaigns 11 Advertising in Political Campaigns 12 Political Campaigning in the Age of the Internet and Growing Influence Of Social Media 13 Journalism in Contemporary Political Campaigns: From Information to Fake News 14 Political Campaign Communication in the 2016 Presidential Election Notes Index About the Authors
Preface 1 Communication and Political Campaigns: A Prologue Part I: Principles of Political Campaign Communication 2 Communicative Functions of Political Campaigns 3 Communicative Styles and Strategies of Political Campaigns 4 Communicative Mass Channels of Political Campaigning 5 Communicative Types and Functions of Televised Political Advertising 6 Ethical Considerations of Political Campaign Communication Part II: Practices of Political Campaign Communication 7 Public Speaking in Political Campaigns 8 Recurring Forms of Political Campaign Communication 9 Debates in Political Campaigns 10 Interpersonal Communication in Political Campaigns 11 Advertising in Political Campaigns 12 Political Campaigning in the Age of the Internet and Growing Influence Of Social Media 13 Journalism in Contemporary Political Campaigns: From Information to Fake News 14 Political Campaign Communication in the 2016 Presidential Election Notes Index About the Authors
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