Over one billion dollars are spent in presidential election years on an expensive art form: political campaignsHinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
1: Setting Up Your Campaign 2: Detailing 3: Political Research: How To Do It And How To Use It 4: Doing Survey Research Yourself 5: Campaign Problems 6: Radio and Television Advertising 7: Print and Mail Advertising 8: Press and Public Relations 9: Using Telephones in a Political Campaign 10: Non-Political Elections 11: Conclusion 12: Postscript: How It Feels To Campaign
1: Setting Up Your Campaign 2: Detailing 3: Political Research: How To Do It And How To Use It 4: Doing Survey Research Yourself 5: Campaign Problems 6: Radio and Television Advertising 7: Print and Mail Advertising 8: Press and Public Relations 9: Using Telephones in a Political Campaign 10: Non-Political Elections 11: Conclusion 12: Postscript: How It Feels To Campaign
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