Political Communication Online places impacts from the Internet in their social and media context, covers various disciplinary backgrounds and how they can contribute to a common understanding of the evolving online media landscape, and proposes a novel methodological tool for the analysis of political communication online. Seizov takes four distinct genres of online political communication - news, election campaigns, NGOs, and social movements - and presents the analyses of convenience samples from each of them in detail.
Political Communication Online places impacts from the Internet in their social and media context, covers various disciplinary backgrounds and how they can contribute to a common understanding of the evolving online media landscape, and proposes a novel methodological tool for the analysis of political communication online. Seizov takes four distinct genres of online political communication - news, election campaigns, NGOs, and social movements - and presents the analyses of convenience samples from each of them in detail.
Dr. Ognyan Seizov is a Postdoctoral Research Associate at the Department of Linguistics and Literary Sciences, University of Bremen, Germany. His research interests are political communication and multimodal argumentation and persuasion with a special emphasis on the different approaches professionals and prosumers take to multimodal rhetoric and document design in the online context. He is the principal investigator of the research project 'Multimodal Production and Reception Online' (2014 - 2016) funded by the University of Bremen through the Excellence Initiative of the German Science Foundation (DFG), and he was most recently a Visiting Postdoctoral Fellow in Comparative Media Studies / Writing at the Massachusetts Institute of Technology (MIT).
Inhaltsangabe
1. Political communication online: A field in flux. 2. ICON: A visual approach to multimodality in political communication. 3. Investigating political communication online: Analytical levels and procedures. 4. Political communication online at a multimodal glance: General trends and characteristics. 5. News and campaigns: Findings from two traditional genres of political communication. 6. NGOs and social movements: Political communication with social origins. 7. Moving forward: Evolving genres and future research directions in political communication online.
1. Political communication online: A field in flux. 2. ICON: A visual approach to multimodality in political communication. 3. Investigating political communication online: Analytical levels and procedures. 4. Political communication online at a multimodal glance: General trends and characteristics. 5. News and campaigns: Findings from two traditional genres of political communication. 6. NGOs and social movements: Political communication with social origins. 7. Moving forward: Evolving genres and future research directions in political communication online.
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