This work examines political communications in British general elections. Like its predecessors it has a dual purpose: first, to make available the reflections of those who participated in it; and, second, to provide analysis of the media, the parties and public opinion polls in the campaign.
This work examines political communications in British general elections. Like its predecessors it has a dual purpose: first, to make available the reflections of those who participated in it; and, second, to provide analysis of the media, the parties and public opinion polls in the campaign.
Part 1 Introduction: political developments 1997-2001 John Bartle; the campaign Simon Atkinson and Roger Mortimore. Part 2 Party strategy: Labour Party strategy Philip Gould; Conservative Party strategy Andrew Lansley; Liberal Democrat strategy Chris Rennard. Part 3 Party campaigns: the Labour campaign Greg Cook; the Conservative campaign Andrew Cooper; Charles Kennedy's campaign Dick Newby. Part 4 Aspects of the campaign: the polls - what are the lessons from 2001? Simon Atkinson Peter Kellner and Nick Moon; the most boring election ever? Bob Worcester and Roger Mortimore; constituency campaigning in 2001 - the effectiveness of targeting David Denver Gordon Hands Justin Fisher and Iain McAllister; the party election broadcasts - a sleeping giant or an old pair of shoes? Robert Pipkin and John Bartle; partisan dealignment and the British press David Deacon and Dominic Wring. Part 5 The campaign on television: public service in transition? Campaign journalism at the BBC 2001 Jay G. Blumler and Michael Gurevitch; the parties and television - some antidotes to apathy Richard Tait; the people's voice? Stephen Coleman; democratic renewal and public service broadcasting - implications for election news coverage David Mena-Aleman; the electoral commission Sam Younger.
Part 1 Introduction: political developments 1997-2001 John Bartle; the campaign Simon Atkinson and Roger Mortimore. Part 2 Party strategy: Labour Party strategy Philip Gould; Conservative Party strategy Andrew Lansley; Liberal Democrat strategy Chris Rennard. Part 3 Party campaigns: the Labour campaign Greg Cook; the Conservative campaign Andrew Cooper; Charles Kennedy's campaign Dick Newby. Part 4 Aspects of the campaign: the polls - what are the lessons from 2001? Simon Atkinson Peter Kellner and Nick Moon; the most boring election ever? Bob Worcester and Roger Mortimore; constituency campaigning in 2001 - the effectiveness of targeting David Denver Gordon Hands Justin Fisher and Iain McAllister; the party election broadcasts - a sleeping giant or an old pair of shoes? Robert Pipkin and John Bartle; partisan dealignment and the British press David Deacon and Dominic Wring. Part 5 The campaign on television: public service in transition? Campaign journalism at the BBC 2001 Jay G. Blumler and Michael Gurevitch; the parties and television - some antidotes to apathy Richard Tait; the people's voice? Stephen Coleman; democratic renewal and public service broadcasting - implications for election news coverage David Mena-Aleman; the electoral commission Sam Younger.
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