The dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign and its run-up is analyzed in this work.
The dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign and its run-up is analyzed in this work.
Part 1 Party strategies: why Labour won; Philip Gould; why the Conservatives lost Daniel Finkelstein; Sausages or Policemen? the role of the Liberal Democrats in the 1997 general election campaign Richard Holme and Alison Holmes; the role of Labour's advertising in the 1997 general election Chris Powell; the Conservative Party's advertising strategy Steve Hilton. Part 2 Campaigning and opinion polls: the media and the polls - pundits polls and prognostications in British general elections Robert M. Worcester; constituency campaigning in the 1997 general election - party effort and electoral effort David Denver and Gordon Hands; the first Internet election? UK political parties and campaigning in cyberspace Stephen Ward and Rachel Gibson; swingers clingers waverers quaverers - the tabloid press in the 1997 general election David McKie; leaders and leading articles - characterization of John Major and Tony Blair in the editorials of the national daily press Colin Seymour-Ure. Part 4 The campaign on television: too much of a good thing? television in the 1997 election campaign Peter Goddard et al; change in the air - campaign journalism at the BBC 1997 Jay G. Blumler and Michael Gurevitch; television and the 1997 election campaign - a view from Sky News Adam Boulton; the debate that never happened - television and the party leaders 1997 Richard Tait. Part 5 The regulation of television in elections: debate on Section 93 of the Representation of the People Act in favour - the case for the society for the prevention of cruelty to candidates Austin Mitchell; debate on Section 93 of the Representation of the People Act the case against - scrap it Ivor Gaber; regulations the media and the 1997 general election - the ITC perspective Stephen Perkins; legal constraints real and imagined Colin Munro.
Part 1 Party strategies: why Labour won; Philip Gould; why the Conservatives lost Daniel Finkelstein; Sausages or Policemen? the role of the Liberal Democrats in the 1997 general election campaign Richard Holme and Alison Holmes; the role of Labour's advertising in the 1997 general election Chris Powell; the Conservative Party's advertising strategy Steve Hilton. Part 2 Campaigning and opinion polls: the media and the polls - pundits polls and prognostications in British general elections Robert M. Worcester; constituency campaigning in the 1997 general election - party effort and electoral effort David Denver and Gordon Hands; the first Internet election? UK political parties and campaigning in cyberspace Stephen Ward and Rachel Gibson; swingers clingers waverers quaverers - the tabloid press in the 1997 general election David McKie; leaders and leading articles - characterization of John Major and Tony Blair in the editorials of the national daily press Colin Seymour-Ure. Part 4 The campaign on television: too much of a good thing? television in the 1997 election campaign Peter Goddard et al; change in the air - campaign journalism at the BBC 1997 Jay G. Blumler and Michael Gurevitch; television and the 1997 election campaign - a view from Sky News Adam Boulton; the debate that never happened - television and the party leaders 1997 Richard Tait. Part 5 The regulation of television in elections: debate on Section 93 of the Representation of the People Act in favour - the case for the society for the prevention of cruelty to candidates Austin Mitchell; debate on Section 93 of the Representation of the People Act the case against - scrap it Ivor Gaber; regulations the media and the 1997 general election - the ITC perspective Stephen Perkins; legal constraints real and imagined Colin Munro.
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