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This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil-religious persuasion in public discourse, evaluating its features and functions in politics.

Produktbeschreibung
This book analyzes political conversion stories as a communication strategy aimed at winning the hearts and minds of the public. Through key cases, it charts the historical and contemporary uses of this strategy as a type of civil-religious persuasion in public discourse, evaluating its features and functions in politics.
Autorenporträt
Don Waisanen is associate professor in the Baruch College, CUNY Marxe School of Public and International Affairs.