Jennifer Lees-Marshment

Political marketing and British political parties (2nd Edition)

• Broschiertes Buch

Produktbeschreibung

Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses.

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Produktdetails

• Verlag: Manchester University Press
• Seitenzahl: 322
• Erscheinungstermin: 1. August 2008
• Englisch
• Abmessung: 234mm x 156mm x 17mm
• Gewicht: 491g
• ISBN-13: 9780719077197
• ISBN-10: 0719077192
• Artikelnr.: 23306948

Autorenporträt

Jennifer Lees-Marshment is a Senior Lecturer in Political Studies at the University of Auckland, New Zealand

Inhaltsangabe

List of tables, figures and boxes Preface 1. The political market and
political marketing 2. Thatcher the marketing pioneer 3. The death of
political conviction: how voters rejected product-oriented parties 4. You
can't sell politicians like soap powder 5. Mis-marketing the Conservatives
in 2005 6. Blair and the New Labour design: a classic market-oriented
party? 7. Marketing in opposition: the importance of leadership, internal
marketing and management 8. Marketing in government: New Labour 1997-2005
9. A political marketing democracy? Bibliography Index