Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses.
Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses.
Jennifer Lees-Marshment is a Senior Lecturer in Political Studies at the University of Auckland, New Zealand
Inhaltsangabe
List of tables, figures and boxes Preface 1. The political market and political marketing 2. Thatcher the marketing pioneer 3. The death of political conviction: how voters rejected product-oriented parties 4. You can't sell politicians like soap powder 5. Mis-marketing the Conservatives in 2005 6. Blair and the New Labour design: a classic market-oriented party? 7. Marketing in opposition: the importance of leadership, internal marketing and management 8. Marketing in government: New Labour 1997-2005 9. A political marketing democracy? Bibliography Index
List of tables, figures and boxes Preface 1. The political market and political marketing 2. Thatcher the marketing pioneer 3. The death of political conviction: how voters rejected product-oriented parties 4. You can't sell politicians like soap powder 5. Mis-marketing the Conservatives in 2005 6. Blair and the New Labour design: a classic market-oriented party? 7. Marketing in opposition: the importance of leadership, internal marketing and management 8. Marketing in government: New Labour 1997-2005 9. A political marketing democracy? Bibliography Index
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