Robert P. Ormrod, Stephan C. M. Henneberg, Nicholas O'Shaughnessy

Political Marketing

Theory and Concepts

• Broschiertes Buch

Produktbeschreibung

Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.

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Produktdetails

• SAGE Advanced Marketing Series
• Verlag: SAGE Publications Ltd
• Artikelnr. des Verlages: B25807P
• Seitenzahl: 224
• Erscheinungstermin: 29. Mai 2013
• Englisch
• Abmessung: 241mm x 169mm x 17mm
• Gewicht: 398g
• ISBN-13: 9780857025814
• ISBN-10: 0857025813
• Artikelnr.: 37166739

Autorenporträt

Robert P. Ormrod is Associate Professor of Business Economics at Aarhus University, Denmark. He received a PhD from Aarhus University for his work on political market orientation. Robert's primary research focus is on political marketing and he publishes regularly on this subject in both marketing and political science Journals. Robert is a member of the editorial board of the Journal of Political Marketing.

Inhaltsangabe

Introduction
Theorical Issues in Political Marketing
Defining Political Marketing
Theories and Concepts in Political Marketing
The Triadic Interaction Model of Political Exchange
Critical Perspectives on Political Marketing
Political Marketing and Theories of Democracy
The Ethics of Political Marketing
Conceptual Issues in Political Marketing
Political Relationship Marketing
Strategic Political Postures
Political Market Orientation
Political Marketing Strategy and Party Organizational Structure
Symbolism in Political Marketing
Conclusion: Research Agendas for Political Marketing and Political
Marketing Management