Political Polling in the Digital Age
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The 2008 presidential election was a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, "Political Polling in the…mehr

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Produktbeschreibung
The 2008 presidential election was a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, "Political Polling in the Digital Age," edited by Kirby Goidel, offers timely and insightful interpretations of the impact these changes will make on polling.
Autorenporträt
Charlie Cook is publisher of The Cook Political Report, a weekly columnist for National Journal and CongressDailyAM, and a political analyst for NBC News. Kirby Goidel is director of Louisiana State University's Manship School Research Facility, which includes the Public Policy Research Lab and the Media Effects Lab. As senior public policy fellow of the Reilly Center for Media & Public Affairs, he directs the annual Louisiana Survey and provides analysis of the findings to government organizations and the media. The author of two books and numerous journal articles, he is a professor in the Manship School of Mass Communication and the Department of Political Science.