Jeffrey M. Stonecash

Political Polling

Strategic Information in Campaigns

• Broschiertes Buch

Produktbeschreibung

Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.

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Produktdetails

• Campaigning American Style
• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Second Edition
• Seitenzahl: 190
• Erscheinungstermin: 17. Juli 2008
• Englisch
• Abmessung: 229mm x 152mm x 10mm
• Gewicht: 284g
• ISBN-13: 9780742561328
• ISBN-10: 0742561321
• Artikelnr.: 24503546

Autorenporträt

Jeffrey Stonecash is professor of political science at Syracuse University.

Inhaltsangabe

Chapter 1 Preface Chapter 2 Campaigns, Democracy, and the Need for
Information Chapter 3 Purpose, Limited Budgets, and When to Poll Chapter 4
What Kind of Poll? Chapter 5 Writing Questions: Language and the Script
Chapter 6 Pulling a Sample: Who Votes, Sample Size, and Representativeness
Chapter 7 Callers and Calling Chapter 8 The Crucial Part: Analysis and
Developing a Campaign Plan Chapter 9 Reports and Recommendations Chapter 10
Tracking Polls and the Undecided Chapter 11 A Final Note on Polling and
Democracy Chapter 12 Appendix: A Sample Report Chapter 13 Bibliography