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V ätoj knige rassmatriwaütsq strategii politicheskogo marketinga, primenqemye partiej FRELIMO w gorode Maputu, s cel'ü ocenki ih äffektiwnosti w priwlechenii i uderzhanii storonnikow. FRELIMO, qwlqüschaqsq perwoj politicheskoj partiej Mozambika i nahodqschaqsq u wlasti bolee chetyreh desqtiletij, nahoditsq w fokuse issledowaniq. Period analiza dlilsq s sentqbrq 2018 goda po oktqbr' 2019 goda, pri ätom ispol'zowalsq metodologicheskij podhod, sochetaüschij kachestwennye i kolichestwennye metody.