Politicking Online

The Transformation of Election Campaign Communications
Herausgeber: Panagopoulos, Costas

• Broschiertes Buch

Produktbeschreibung

In Politicking Online, contributors explore the impact of technology for electioneering purposes, from ultimately strengthening democracy. The book reveals how used in campagins along with e-mail, SMS text messaging and mobile phones to help inform, target, mobilize and communicate with voters. Panagopoulos reminds readers that ofifcials and campaign workers need to adapt and combine new technologies iwth more traditional techniquesto achieve an overall balance.

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Produktdetails

• Verlag: Rutgers University Press
• None edition
• Seitenzahl: 312
• Erscheinungstermin: 5. Mai 2009
• Englisch
• Abmessung: 226mm x 153mm x 25mm
• Gewicht: 420g
• ISBN-13: 9780813544892
• ISBN-10: 0813544890
• Artikelnr.: 25854524

Autorenporträt

Costas Panagopoulos is an assistant professor of political science and director of the Center for Electoral Politics and Democracy and the Master's Program in Elections and Campaign Management at Fordham University. He has provided political analysis for the New York Times, the Los Angeles Times, USA Today, CBS, NBC, and CNN.

Inhaltsangabe

Preface and Acknowledgments
Technology and the Modern Political Campaign
Part I: Candidate Websites
The Technological Development of Candidate Websites
Closing Gaps, Moving Hurdles
Trickle-Down Technology?
Do Campaign Websites Really Matter in Electoral Civic Engagement?
Part II: Technology and Voter Mobilization
Clicking for Cash
The Impact of Email Campaigns on Voter Mobilization
Mobilizing the Mobiles
Online Political Advertising
Part III: International Perspectives
"Under Construction"
Mobile Democracy
Part IV: The Latest Developments
Bloggers at the Gates
Voters, MySpace, and YouTube
"Friend" the President
The Political Impact of Facebook
Conclusion
Notes on contributors
Index