Laura Crosswell, Lance Porter

Politics, Propaganda, and Public Health

• Gebundenes Buch

Produktbeschreibung

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

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Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 188
• Erscheinungstermin: 30. April 2018
• Englisch
• Abmessung: 235mm x 157mm x 15mm
• Gewicht: 431g
• ISBN-13: 9781498552998
• ISBN-10: 1498552994
• Artikelnr.: 51144053

Autorenporträt

By Laura Crosswell and Lance Porter

Inhaltsangabe

Acknowledgements Preface CHAPTER ONE: The Doctor, the Baker, and the
Medicine Maker CHAPTER TWO: An American System of Pharmaceutical Influence
CHAPTER THREE: Deconstructing Merck's Awareness Campaign CHAPTER FOUR:
Social Trust and Public Health CHAPTER FIVE: Consumer Perspectives CHAPTER
SIX: Pharmaceutical Conglomerates and American Politics CHAPTER SEVEN:
Global Implications of American Medicalization CHAPTER EIGHT: The
Genderization of a Vaccination Conclusion References Appendix A: Commercial
Transcripts for Pre-FDA Messages Appendix B: Moderator Guide for U.S. Focus
Groups Appendix C: Additional Material/Questions for International Focus
Groups Appendix D: Moderator Guide Foe Co-Ed Marketing Focus Groups
Appendix E Demographic Survey for All Focus Groups Appendix F: Eye Tracking
Materials Index About the Authors