Laura Crosswell, Lance Porter

Politics, Propaganda, and Public Health

A Case Study in Health Communication and Public Trust

• Gebundenes Buch

Produktbeschreibung

This book uses multiple methods to consider flaws in the current regulation of direct-to-consumer advertising, using Merck's launch of Gardasil as a primary case study. It offers a specific way forward for both regulators of Big Pharma as well as scholars of mass communication.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Lexington Studies in Health Communication
• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 188
• Erscheinungstermin: 30. April 2018
• Englisch
• Abmessung: 235mm x 157mm x 15mm
• Gewicht: 433g
• ISBN-13: 9781498552998
• ISBN-10: 1498552994
• Artikelnr.: 51144053

Autorenporträt

Laura Crosswell is assistant professor of health communication at the University of Nevada, Reno. Lance Porter is the F. Walter Lockett Distinguished Professor of Mass Communication at Louisiana State University.

Inhaltsangabe

Acknowledgements Preface CHAPTER ONE: The Doctor, the Baker, and the
Medicine Maker CHAPTER TWO: An American System of Pharmaceutical Influence
CHAPTER THREE: Deconstructing Merck's Awareness Campaign CHAPTER FOUR:
Social Trust and Public Health CHAPTER FIVE: Consumer Perspectives CHAPTER
SIX: Pharmaceutical Conglomerates and American Politics CHAPTER SEVEN:
Global Implications of American Medicalization CHAPTER EIGHT: The
Genderization of a Vaccination Conclusion References Appendix A: Commercial
Transcripts for Pre-FDA Messages Appendix B: Moderator Guide for U.S. Focus
Groups Appendix C: Additional Material/Questions for International Focus
Groups Appendix D: Moderator Guide Foe Co-Ed Marketing Focus Groups
Appendix E Demographic Survey for All Focus Groups Appendix F: Eye Tracking
Materials Index About the Authors