Damião Francisco Boucher

POLITICS, PSYCHOLOGY AND EDUCATION:

Jair Messias Bolsonaro's speeches in the 2018 presidential campaign

• Broschiertes Buch

Produktbeschreibung

The aim of this work is to demonstrate, through the concepts and theories of Jungian Analytical Psychology and, above all, the theoretical guidelines of French Discourse Analysis, how archetypal images can influence the construction of an intricate discursive ethos, as well as the formation and structuring of Jair Messias Bolsonaro's speeches. It also seeks to understand how the effects of meanings were able to recreate a heroic journey towards winning over public opinion in the 2018 presidential campaign, transforming the simple presidential candidate into a mythical being, capable of appeasing the minds and hearts of several generations, from the small child to the old pensioner. The work also seeks, through the mobilization of discursive and psychological theories, to verify the recursiveness of the discourses induced by the primordial matrix, the archetypes, as well as to analyze their formation in the individual unconscious, the production of archetypal images, the borrowingof mythical essences, the structuring of the discursive ethos and, finally, how the effects of meanings triggered by these primordial images make sense in the collective conscious of individuals.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 88
• Erscheinungstermin: 19. Oktober 2023
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 149g
• ISBN-13: 9786206484820
• ISBN-10: 6206484823
• Artikelnr.: 69180527

Autorenporträt

He holds a Master's degree in Literature from the Federal University of Tocantins (UFT), Porto Nacional campus, and a Bachelor's degree in Literature from the same institution. He specializes in Political and Legal Discourse Analysis and Jungian Analytical Psychology - Multidisciplinary Perspective, both specializations from the Unyleya College in Rio de Janeiro, RJ.