Richard Craig

Polls, Expectations, and Elections

TV News Making in U.S. Presidential Campaigns

• Broschiertes Buch

Produktbeschreibung

This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they're leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such "expectation setting" has increased dramatically over time.

Produktdetails

• Verlag: Lexington Books
• Seitenzahl: 252
• Erscheinungstermin: 10. Februar 2017
• Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 366g
• ISBN-13: 9781498506281
• ISBN-10: 1498506283
• Artikelnr.: 46606524

Autorenporträt

Richard Craig is associate professor in the School of Journalism and Mass Communications at San Jose State University.

Inhaltsangabe

Introduction: The Democratic Process, Television, and Polls Chapter 1:
Presidential Campaigning and the Rise of Mass Media Chapter 2: Campaigning
In the Image-Making Age Chapter 3: Polling as a Political (and Media)
Necessity Chapter 4: Lesser Expectations: Early TV Network Poll Usage
Chapter 5: Soaring Expectations: You Poll, I Jump Chapter 6: Splintering
Expectations: Poll Overkill and New Media Chapter 7: Conclusions and
Implications for Future Research