This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they're leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such "expectation setting" has increased dramatically over time.
This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they're leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such "expectation setting" has increased dramatically over time.
Introduction: The Democratic Process, Television, and Polls Chapter 1: Presidential Campaigning and the Rise of Mass Media Chapter 2: Campaigning In the Image-Making Age Chapter 3: Polling as a Political (and Media) Necessity Chapter 4: Lesser Expectations: Early TV Network Poll Usage Chapter 5: Soaring Expectations: You Poll, I Jump Chapter 6: Splintering Expectations: Poll Overkill and New Media Chapter 7: Conclusions and Implications for Future Research
Introduction: The Democratic Process, Television, and Polls Chapter 1: Presidential Campaigning and the Rise of Mass Media Chapter 2: Campaigning In the Image-Making Age Chapter 3: Polling as a Political (and Media) Necessity Chapter 4: Lesser Expectations: Early TV Network Poll Usage Chapter 5: Soaring Expectations: You Poll, I Jump Chapter 6: Splintering Expectations: Poll Overkill and New Media Chapter 7: Conclusions and Implications for Future Research
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