Clifford Young (Ipsos Public Affairs), Kathryn Ziemer (Ipsos Public Affairs)

Broschiertes Buch

Polls, Pollsters, and Public Opinion

Beschreibung

This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess.

Autor

Clifford Young is President of Ipsos Public Affairs in the United States and an adjunct professor at Johns Hopkins SAIS. He is an expert on consumer and public opinion trends, corporate reputation, elections and scenario construction. He also oversees Ipsos' media partnerships, including ABC News, Axios, NPR, Thomson Reuters, USA Today, the Washington Post, among others.

Produktdetails

• Methodological Tools in the Social Sciences
• Verlag: Cambridge University Press
• Seitenzahl: 200
• Erscheinungstermin: 4. Juli 2024
• Englisch
• Abmessung: 224mm x 149mm x 16mm
• Gewicht: 390g
• ISBN-13: 9781108790000
• ISBN-10: 1108790003
• Artikelnr.: 69521381