"This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess"--
"This is a book on public opinion told through the eyes of the pollster. It looks at public opinion as a concept and in historical context then turns to the use of public opinion practically as an analytic input; particularly, how to use it to forecast, convince, and assess"--
Clifford Young is President of Ipsos Public Affairs in the United States and an adjunct professor at Johns Hopkins SAIS. He is an expert on consumer and public opinion trends, corporate reputation, elections and scenario construction. He also oversees Ipsos' media partnerships, including ABC News, Axios, NPR, Thomson Reuters, USA Today, the Washington Post, among others.
Inhaltsangabe
1. The Three-Hatted Pollster Part I Fundamentals of Public Opinion: 2. What is Public Opinion? 3. Attitude Formation at the Individual Level 4. When Public Opinion is Stable and When it is Not Part II. The Pollster as Data Scientist: 5. Understanding Bias and Error 6. Assessing a Single Poll in the 2016 US Presidential Election 7. The Case of Grexit and Assessing the Polls in Aggregate Part III. The Pollster as Fortune Teller: 8. Cognitive Biases in Prediction 9. Triangulated Election Prediction 10. Public Opinion as a Decision Input for Other Outcomes Part IV. The Pollster as Spin Doctor: 11. Engaging Public Opinion: Theory and Practice 12. Communicating in the 2022 Brazilian Presidential Election 13. The Pollster in Society.
1. The Three-Hatted Pollster Part I Fundamentals of Public Opinion: 2. What is Public Opinion? 3. Attitude Formation at the Individual Level 4. When Public Opinion is Stable and When it is Not Part II. The Pollster as Data Scientist: 5. Understanding Bias and Error 6. Assessing a Single Poll in the 2016 US Presidential Election 7. The Case of Grexit and Assessing the Polls in Aggregate Part III. The Pollster as Fortune Teller: 8. Cognitive Biases in Prediction 9. Triangulated Election Prediction 10. Public Opinion as a Decision Input for Other Outcomes Part IV. The Pollster as Spin Doctor: 11. Engaging Public Opinion: Theory and Practice 12. Communicating in the 2022 Brazilian Presidential Election 13. The Pollster in Society.
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