Hasnaa EL GOZMIR, Abderrahmane CHOUHBI, Rachid El Moubarki

Ponimanie powedeniq potrebitelej

Issledowanie wybora mezhdu soznaniem i bessoznatel'nym

• Broschiertes Buch

Produktbeschreibung

Ponimanie powedeniq potrebitelej wklüchaet w sebq analiz razlichnyh powedencheskih podhodow i teorij, a takzhe izuchenie processa prinqtiq reshenij. V hode ätogo analiza izuchaetsq, kak na wybor wliqüt soznatel'nye i bessoznatel'nye mehanizmy. Izuchenie razlichnyh modelej prinqtiq reshenij, takih kak modeli Nikosii, Gowarda i Sheta, Jengelq i dr. i Fishbejna i Adzhzena, pozwolqet ponqt', kak potrebiteli peremeschaütsq mezhdu poiskom informacii, ocenkoj al'ternatiw i prinqtiem okonchatel'nogo resheniq. Jeti modeli pokazywaüt, kak soznatel'nye processy (takie kak racional'nyj analiz) wzaimodejstwuüt s bessoznatel'nymi wliqniqmi (takimi kak kognitiwnye predubezhdeniq i ämocii), formiruq resheniq o pokupke. Komplexnoe ponimanie ätih aspektow neobhodimo dlq razrabotki äffektiwnyh marketingowyh strategij, uchitywaüschih kak racional'nye, tak i ämocional'nye faktory pokupatel'skogo powedeniq.

Produktdetails

• Verlag: Sciencia Scripts
• Seitenzahl: 116
• Erscheinungstermin: 16. September 2024
• Russisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 191g
• ISBN-13: 9786208092450
• ISBN-10: 6208092450
• Artikelnr.: 71746318

Autorenporträt

Ms. Hasnaa El Gozmir, PhD in Economics and Management, has published several works in the field of marketing. She also teaches as a part-time lecturer at the Multidisciplinary Faculty of Khouribga and is an associate member of the Economics and Management Laboratory of the same faculty.